Dear Branson, Gates, Buffet, Turner…

diamondsWhat a wonderful thing Sir Richard Branson has done and how eloquently he’s gone about it. Not only is he financing the search for solutions to global warming he’s brought greater attention to the issue, which is quickly becoming a topic frequently discussed in the media. It’s about time. Over the past few days, Branson has said what many of us fear, but rarely talk about – the fact that we’re destroying this planet at an alarming rate. Quoted from a New York Times article: “Our generation has inherited an incredibly beautiful world from our parents and they from their parents,” Sir Richard said. “It is in our hands whether our children and their children inherit the same world. We must not be the generation responsible for irreversibly damaging the environment.” I believe that statement is what truly drives his generosity, but he has created a win-win situation through his commitment of $3 billion over 10 years, which is very smart. His empire benefits because the money will be invested in Virgin Group companies already exploring options for alternative aviation fuels for Virgin Airline. It’s also a sorely needed investment in our environmental future, one that will benefit us all. Continue reading