This echoes the thoughts of MarineBio perfectly:
Letter to the Discovery Network
Monday, July 9, 2007
To the Discovery Network:
Members of our internet shark discussion forum, SHARK-L, have been asked by your marketing representatives to help promote your famous Shark Week sequence. This letter, signed by list members and friends, is our formal response to the request from your grassroots agency, New Media Strategies, for our support of the programming.
How can we support Discovery Channel when we are fighting for shark conservation, and its biggest obstacle is the monster image given to sharks by the media, including Shark Week programs? Continue reading