Shark week 2010

So I mosey on over to the Shark Week homepage and the first thing I see is the word ATTACK. Sigh. I guess to draw people into watching shark week they have to plaster the word ATTACK everywhere to get people’s attention. The good news is, they are making an effort toward shark conservation on the website: There’s lots of information on sharks and shark conservation there. In between reading, you can go watch “Into the Shark Bite!” and “Shark Attack Survival Guide!” and “Shark Bite Beach!”

I can’t stand all the sensational “Sharks Are Scary!” propaganda that goes on each year, but Discovery is redeemed by the conservation information on the website and the fact that Craig Ferguson is hosting this year’s Shark Week. Ferguson (one of my favorite comics) is also featured in the one shark-u-mentary that’s not produced for shark value (har har). He dives cageless with sharks in the Bahamas. Go Craig!

Premiering Wednesday, August 4, 10PM e/p
Late, Late Show Host, CRAIG FERGUSON has always loved SHARK WEEK. But when he gets the chance to get off the couch and be in the show, he gets in way over his head. Discovery wants him go to the Bahamas to swim with, touch, and, if he has the guts, FEED sharks. And Ferguson starts to have second thoughts about getting close to the apex predators of the sea. Especially since he will not have the protection of a cage. Everything Ferguson sees and experiences reminds him of what he has learned from watching the Discovery Channel. Woven into Ferguson’s journey are clips from the scariest, most exciting moments of the last 20 years of SHARK WEEK. The results are funny, scary, and ultimately very moving. Terrified of getting in the water and too proud not to, Ferguson makes the leap into an ocean full of hungry sharks.

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